Skrillex Announces Launch of OWSLA Label

From Billboard.biz

August 17, 2011

By Emmanuelle Saliba, (@ignitethesound), New York

Today (August 17), the American dubstep artist Skrillex announced the launch of his new OWSLA label. Tim Smith, Skrillex’s manager and owner of the Blood Company (a management company) as well as Kathryn Frazier (owner of the publicity firm Biz 3) and publicist Clayton Blaha (Biz 3) have all signed on as business partners in the venture.

The label’s first releases will come from Bristol-based dubstep producer Koan Sound, electro-house newcomer Porter Robinson from North Carolina, singer/songwriter Alvin Risk, and San Francisco based M Machine (formally Metropolis).

“Artists will be hand selected by Skrillex and the OWSLA team in an effort to unite under a cohesive theme of friendship and integrity – as well as bass,” Blaha told Billboard.biz.

Dubstep DJ/producer Sonny “Skrillex” Moore has had quite a year: His most recent EP “More Monsters and Sprites” released on June 7, 2011, peaked at No. 3 on the Heatseekers Albums and No. 5 on Billboard’s Top Electronic Albums. His sophomore EP sold 12,000 copies in the U.S., according to Nielsen SoundScan. And his first EP, “Scary Monsters and Nice Sprites,” released in 2010, sold 83,000 copies. He also played several of the biggest music festivals, including Coachella, Lollapalooza, Ultra Music Festival, Camp Bisco X and Hard LA.

The announcement also helps explain the rather strange viral video campaign that appeared on Skrillex’s YouTube channel. The videos, entitled “OWSLA #1″ and “OWSLA #2,” featured the mysterious eye-liner wearing OWSLA Urchin aka the “Dupstepchild” throwing stuffed animals and balloons at the camera.

12 Responses to Skrillex Announces Launch of OWSLA Label

  1. joshua brown says:

    I was wondering whats happening about the skrillex album, its pre orderable on amazon for 20th of september, but you havnt mentioned nothing about it? just curious, lovign the website though

  2. Mark Hammond says:

    I agree with Joshua, is the track just going to be OWSLA releases with artists like Porter? Going to be interesting to see how this develops within the next year.

  3. Alex Moran says:

    Yeah Josh, noticed the sept 20th release date too. Yet, we still havn’t received word of any new album yet. Hope Mr. Moore let’s us know soon!

  4. this is pretty much awesome, to say the least. to think you came from one of my favorite bands growing up to mold into one of the most bad ass musicians of our time. kudos sonny, kudos.

  5. Britney J says:

    Awesome label, well done Skrillex ^_^!

  6. Bombast says:

    Porter Robinson and Zedd? Shit man, you sure know how to pick ‘em. So much promise between those two. I’m excited to see who you sign next. LOL at the article calling you a dubstep artist though….clueless.

  7. Kyle V says:

    So excited about this and to see where this goes. Porter and Zedd deserve more cred..they’re too good!

    (And obviously you too Skrillyyy) :D

  8. man you are the reason i strted makin music i wish you best of luck and hope i you see me play live

  9. good stuff guys.. getting dub to the next step .

  10. mpcstef says:

    i skrillex ……i’m french men, and this is my first song. inspired by you…..peace!

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