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WHAT SO NOT

What So Not has been spearheading Australia’s latest electronica revival with boundary-pushing bass since 2011. Hailing from Sydney, What So Not dominated the city’s club circuit with his dancefloor-ready heaters, including a window-shattering remix of Major Lazer’s ‘Get Free’, which became omnipresent at festivals around the world, since then, What So Not been streamed 100’s of millions of times, releasing records through Sweat It Out and Skrillex’s OWSLA.
The Australian-gone-global star has now appeared on the world’s grandest stages & was given a hero’s welcome when he returned Down Under with A-Trak for his biggest headline shows to date and for a legendary performance at Splendour In The Grass. He then stormed the stage at Splendour In The Grass, with his set featuring surprise appearances from George Maple and Tkay Maidza. All three parties also collaborated alongside Baauer on the gritty banger ‘Ghost’.
Recently, What So Not also remixed fellow Australian breakthrough stars RÜFÜS on ‘Innerbloom’, resulting in a tastefully heavy reinterpretation of the nonchalant house track that has been described as “a masterpiece of a masterpiece”. His latest original single ‘Buried’ displays similar maturity and sonic restraint, again featuring George Maple as well as Atlanta rapper Rome Fortune. Arriving with a cinematic video premiered by international tastemakers Pitchfork, the ambitious track is indicative of the great strides that What So Not has taken in his young career.

‘Buried’ is just a taste of his upcoming Divide & Conquer EP, a culmination of knowledge and collection of sounds gained throughout his travels. The release sees What So Not further discarding genres while employing a consistent narrative, resulting in his most thematic work to date. Divide & Conquer will be displayed with full force in the live arena, with What So Not touring the project throughout the United States on a colossal tour across September and October. He will then travel to Australia and welcome in the new year.

United by a love of surfing and the sweaty corridors and dancefloors of nightclubs, they set out to create a project inspired by the most universal of feelings: fun.THE BASS COLLECTIVE
They’ve grown a cult following into so much more by keeping a strong web presence and building bangers so big, they’ll put cities underwater.EARMILK
What So Not draws in influences from house, hip hop, and garage to deliver a unique dance floor environment.ELEKTRO
United by a love of surfing and the sweaty corridors and dancefloors of nightclubs, the pairing have quickly forged a fearsome reputation for stepping up to the decks to deliver an aspect all too often lacking in the sometimes too serious world of electronic music, the most universal of feelings: fun.DATA TRANSMISSION
Their sound, a combination of Emerson’s love of hip-hop and bass music and Steten’s firm grasp on experimental pop production, easily adapts to the ever-changing dance music environment while maintaining its own unique stamp.NEST HQ
With a multitude of “trapstyle” and experimentally-driven 808-filled tacks released on their SoundCloud, they are continuously pushing the boundaries of modern electronic sound, and it has created a powerful niche for them in the current trap.THE DANKLES

Videos

What So Not X George Maple – Buried feat. Rome Fortune (Official Music Video)

What So Not – Jaguar (Official Music Video)

brett@biz3.net

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